Forbes published their #brand value rankings yesterday, and, unsurprisingly, both the Yankees and the YES Network rate very highly. Despite a second straight postseason-less year, the Yankees saw their brand value increase from $443M to $531M in 2014, the highest among all pro sports teams. Real Madrid is second at $484M. YES was the seventh highest business brand, going from $625M to $680M. It’s behind companies like Nike and Adidas, among others.
According to the write-up, the team’s brand value “captures the name recognition and incremental earnings power that comes with winning 27 World Series. But it omits the portion of the team’s media, ticket and concession revenue that any team playing in the Bronx would get, and also excludes the $26 million that each of the 30 MLB teams took in from broadcasters Fox , TBS and ESPN in 2013.” Earlier this year Forbes valued the Yankees at an estimated $2.5 billion, making them the fourth most valuable sports franchise in the world.
Leave a Reply
You must be logged in to post a comment.